Dear Customers,

There is an interesting report published in the Journal of Hospitality Marketing & Management, Volume 17, Issue 1 & 2 August 2008. I enclose herewith the Abstract.

Although widely used throughout hospitality, the management of information technology based systems is perceived as challenging. Proprietary systems abound, data integration is problematic and investments are difficult to justify. Existing research focuses exclusively on the U.S. lodging sector, largely ignoring the challenges of operating in an international environment. By interviewing CIOs, this study explores three interconnected issues - the challenges of managing hospitality IT systems in Europe; chains' short term system priorities; and forecasted barriers to success. Findings reveal that similar issues exist in the both U.S. and Europe, and that little progress is being made on addressing long standing industry wide challenges.

The Abstract is disturbing. Let’s take ‘data integration is problematic’. This has been so for over 18 years and we are nearly finishing the first decade of the 21st Century. Yet, visiting many of the current industry standard vendors websites, there are descriptions such as ‘enterprise, integrated, seamless etc.’ If this were so, then this report should have been different. Perhaps, the key question to ask is; Are vendors complacent or are customers not making demands? Difficult to gauge but surely vendors should be continuously upgrading and modernizing their software to meet the challenges. Obviously, it does not appear to be so. Any integrated software should allow Business Intelligence ‘out of the box’. Quite simply, ask your present vendor if the Front Office, Back Office, POS and Spa are all integrated. If so, Business Intelligence should be enabled instantly and provide reports and analysis without any interface or complex connectivity. This is a simple test to evaluate if the modules are truly integrated.

What is frightening is the last sentence, ‘little progress is being made on addressing long standing industry wide challenges’. Even today, with Banking and Insurance facing its most difficult crisis since last 80 years, both are focused on building innovative and robust business models to brace the present and be prepared for the future. Hospitality has not faced such major turmoil, and yet it is reticent to embrace new best practices. Banking, Manufacturing and Telco, to name a few, contribute to IT best practices in their constant drive for continuous improvement. There is a distinct lack of continuous improvement in the Hospitality Industry. In other fast-paced industries, they are paranoid about their IT systems being outdated. In Hospitality, they are paranoid about being up to date.

With an ever changing world and guests booking more hotels directly and through the web (estimated travel planning to be over 80% in the US), Central Reservation, web enabled software and Profile Management (Guest Experience) will be the nucleus, and critical to the success of chain and independent hotels. There is also energy management, eco-friendly practices and life style delivery that will differentiate hotels to meet customer expectations. momentohs® enterprise addresses these issues and enabled for the future. Imagining the future and building the functionality and features to meet the challenges is what drives us to be most advanced hospitality management software today far exceeding present industry standard stalwarts.

 

 

Mehboob Hamza

 

 

Our integration of Event Management with Microsoft CRM is in full swing. Our beta version should be ready by end May. Hoteliers can now manage their business to business customers applying full functionality of a robust CRM, the way it should be done. It is not just Sales Force Automation or Contact Management but much more including Campaign Management, Competitor Analysis, Central profile management, Incident Management, Response Management, membership & Loyalty Management, to name a few.

 

 

momentohs® CRO solution offers an unparallel advantage in meeting consumer needs in the online travel market/corporate distribution/call centre market. momentohs® CRO manage Central rate plan/guest profile information seamlessly. momentohs® CRO gives flexibility in hotel product selection and booking.  Direct connectivity between various IDS & GDS booking engine and hotel CRS is managed seamlessly. momentohs® CRO provides an open standards interface that supports OTA specifications and Super PNR.

momentohs® CRO is scalable and agile. The distribution platform scales to meet future demands with not only increased bookings but advanced shopping accurately. The distribution platform is designed to allow new applications and new features to be deployed rapidly (e.g. mobile commerce). Today’s software best practices demand Technology to be an enabler and not an impediment in meeting both external and internal adaptation. momentohs® CRO is designed to incorporate many of the best in class software design best practices.

There are over 80 scenarios where momentohs® CRO addresses, which are not available in current industry standard software. At least 40 are new features and functions to meet today and future requirements.

momentohs® CRO is presently under development and the first beta version is scheduled to be ready by June 2010.

 

Syed Irfanuddin Quadri
Business Solution Services
email : siquadri@sscomp.ae
Direct : +971 4 308 3645
Mobile : +971 50 7187292

 

Seven Seas Computers LLC
P.O. Box 8469
Dubai, UAE

www.sscomp.ae
www.momentohs.com
Tel : +971 4 308 3555
Fax : +971 4 336 6727